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Associate Director,

Design and Innovation 


I spend my days thinking about what people want. Together with businesses, governments and nonprofits, I create a vibrant understanding of customer's needs and design solutions that have measurable impact. I build and work with global teams that engage in research, inception, prototyping, piloting and scientific trials. Using a blend of innovation strategy, ethnography, and user experience design my work changes behavior and eases customer adoption of new technologies and services. 

These days I'm the Associate Director of Design and Innovation at the Airbel Center, the R&D Lab at the International Rescue Committee (IRC). The IRC is a humanitarian aid organization working in 40 of the most unstable countries in the world. Together with the world's best researchers, experts and implementers, we're tackling education, health, economic empowerment, and the gender gap.  

Prior to joining the IRC, I was designing the experience for LinkNYC, a communications network that will bring fast Wifi to millions of New Yorkers, a new lobby experience for a prestigious NYC museum and digital banking with the World Bank for the poorest women in Pakistan. Whether it's working on unprecedented ideas with big impact or nuanced experiences with ephemeral outcomes, I thrive on change and constraints. 

I have a Bachelors degree in American Studies from Columbia University and a Masters in Transdisciplinary Design from Parsons School of Design. Much of my work is confidential but feel free to check out the links below or get in touch to learn more.